We are excited to announce that Litecoin is the Official Cryptocurrency Partner of UFC 232: JONES vs. GUSTAFFSON 2. This epic event, which features the highly anticipated main event rematch between former UFC light heavyweight champion Jon Jones against UFC light heavyweight Alexander Gustafsson, will take place this Saturday, December 29 at the Forum in Inglewood, California.
Throughout the past year, Litecoin and the Litecoin Foundation have had the opportunity to partner with some great companies and brands. While we will continue to explore these opportunities in 2019, there are several reasons why we think it makes sense for Litecoin to step into UFC’s world-famous Octagon now.
Over the last 25 years, UFC, the world’s premier mixed martial arts organization, has evolved from a tiny grassroots movement to a global phenomenon, largely based on the extremely passionate community it has cultivated along the way. We see many parallels to Litecoin in this way as our amazing community has been instrumental in our growth and providing unwavering passion and enthusiasm that continues to propel us forward.
A Milestone for Crypto
This is a milestone for Litecoin and cryptocurrency in general as no other coin has sponsored a UFC event to date. With brands and institutions continuing to push into cryptocurrency and blockchain, this is yet another signal of this technology moving closer towards the mainstream.
With UFC events like this receiving millions of viewers, having the Litecoin logo displayed on the Octagon’s canvas gives LTC global awareness that can spark interest and drive engagement with people from all walks of life who may have never heard of Litecoin or cryptocurrency before.
We view this sponsorship as the first step to what will hopefully be a long and fruitful relationship with UFC. We look forward to the possibility of doing some amazing things with this incredible organization.
Make sure you tune in this Saturday via Pay-Per-View to catch LTC’s first bout in the octagon — it’s sure to be a knockout!